Green Denim Association is a non-profit environmental organization which specifically focuses on Denim industry.
According to a bunch of global commitments and some local policies, the whole textile industry is facing the pressure from carbon neutrality, sustainable development, energy/water conservation.The Denim producing process is the most pollutional one among this industry.
The colors of the brand reflect the colors of denim and nature, but with futuristic shades, which recall an evolution towards new technologies.
The choice of font also falls on something new and dynamic. All influenced by a vaporwave style that accentuates the concept of the future even more.